Another good article from my friends at TNT Dental.
The heart of social media is what dentists did years ago, long before dental marketing and social media. … years ago, dentists relied on networking and community outreach/involvement to gain patients.
A very important aspect of using social media is measuring success. Most of the time dentists do not do this. Tim Healy of TNT Dental makes the very good point that true success is new patients and added income not just activity. If 137 people “like” your post but no new patients or additional income results the post was not really a success.